Luis Pires – Medium

Luis Pires

Luis Pires

Dear, Apple, we need to talk

You are Apple, and the bar is significantly higher for you — remember “Think Different”?

Sep 5

Dear, Apple, we need to talk

Sep 5

Luis Pires

How the power of a brand worked on a brand consultant.

When I returned another brand to the shelf when I saw Tony’s Chocolonely bars displayed at El Corte Ingles in Sevilla I experience the…

Feb 14

Feb 14

Luis Pires

Marketing is Not Dead. But it Has Surely Changed Again.

When I started in Marketing (what feels like a lifetime ago), it was all about the consumer and innovation. In the hallways of Whirlpool…

Jan 8

Marketing is Not Dead. But it Has Surely Changed Again.

Jan 8

Luis Pires

Should Your Brand be Part of “Black Friday?”

As with most things in life, well, it depends. Let me start this article by stating that I’m not fond of the concept. So, take what I say…

Nov 21, 2023

Nov 21, 2023

Luis Pires

And the Worst Brand Decision of the Year (so far) Goes to…

When I heard Overstock.com paid $21.5 million for Bed, Bath & Beyond’s intellectual property and digital assets in June, I thought, “That’s…

Sep 12, 2023

Sep 12, 2023

Luis Pires

Employee Experience Is Branding.

Over time brands shifted from product to customer experience;

Jul 19, 2023

Employee Experience Is Branding.

Jul 19, 2023

Luis Pires

Branding as a Way to Increase Loyalty.

The brand has a significant role in attracting new clients but has an even more substantial role in keeping existing clients.

May 18, 2023

Branding as a Way to Increase Loyalty.

May 18, 2023

Luis Pires

Is it a good business strategy to invest in trust?

Summary: When consumers choose to outsource their trust — via reviews, star ratings, or recommendations — brands must focus on building a…

Mar 3, 2023

Is it a good business strategy to invest in trust?

Mar 3, 2023

Luis Pires

Brand and Culture

A brand is responsible for three main jobs:

Jan 26, 2023

Jan 26, 2023

Luis Pires

Three steps to navigate challenging times for your business.

Change is the only constant in life, and businesses often face internal challenges and external pressures that force them to change.

Sep 28, 2022

Three steps to navigate challenging times for your business.

Sep 28, 2022

Luis Pires

Luis Pires

Luis Pires is the founder of Blue Frog Branding. We focus on helping clients increase the Lifetime Value of clients through branding - internal and external.

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