Luis Pires – Medium

Luis Pires

What the heck, Skechers!

Once again, I’m getting on my soapbox to say that integrity (what I think, say, and do are always aligned), or lack thereof, determines a…

Jan 27

What the heck, Skechers!

Jan 27

Can Nike come back? Of course it can. But there is a catch.

Steve Jobs once said managers are good at managing but lack the passion for what initially made the brand great. That’s 100% correct.

Jan 20

Can Nike come back? Of course it can. But there is a catch.

Jan 20

Reposition your brand. Make it more human.

“Close scrutiny will show that most’ crisis situations’ are opportunities to either advance or stay where you are.” Maxwell Maltz

Dec 2, 2024

Dec 2, 2024

Stop separating sales and brand building — they work better together.

Traditionally, organizations separate sales and brand building, viewing them as distinct consumer engagement methods. Yet both ultimately…

Dec 2, 2024

Dec 2, 2024

Reposition your brand. Become more human.

The ‘new normal’ will reward brands that are more human.

Dec 2, 2024

Dec 2, 2024

Sales and Brand Building Working Together?

Stop separating sales and brand building — they work better together.

Dec 2, 2024

Dec 2, 2024

Dear, Apple, we need to talk

You are Apple, and the bar is significantly higher for you — remember “Think Different”?

Sep 5, 2024

Dear, Apple, we need to talk

Sep 5, 2024

How the power of a brand worked on a brand consultant.

When I returned another brand to the shelf when I saw Tony’s Chocolonely bars displayed at El Corte Ingles in Sevilla I experience the…

Feb 14, 2024

Feb 14, 2024

Marketing is Not Dead. But it Has Surely Changed Again.

When I started in Marketing (what feels like a lifetime ago), it was all about the consumer and innovation. In the hallways of Whirlpool…

Jan 8, 2024

Marketing is Not Dead. But it Has Surely Changed Again.

Jan 8, 2024

Should Your Brand be Part of “Black Friday?”

As with most things in life, well, it depends. Let me start this article by stating that I’m not fond of the concept. So, take what I say…

Nov 21, 2023

Nov 21, 2023

Luis Pires

Luis Pires

Luis Pires is the founder of Blue Frog Branding. We focus on helping clients increase the Lifetime Value of clients through branding - internal and external.

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