Luis PiresHow the power of a brand worked on a brand consultant.When I returned another brand to the shelf when I saw Tony’s Chocolonely bars displayed at El Corte Ingles in Sevilla I experience the…2 min read·Feb 14, 2024----
Luis PiresMarketing is Not Dead. But it Has Surely Changed Again.When I started in Marketing (what feels like a lifetime ago), it was all about the consumer and innovation. In the hallways of Whirlpool…3 min read·Jan 8, 2024----
Luis PiresShould Your Brand be Part of “Black Friday?”As with most things in life, well, it depends. Let me start this article by stating that I’m not fond of the concept. So, take what I say…3 min read·Nov 21, 2023----
Luis PiresAnd the Worst Brand Decision of the Year (so far) Goes to…When I heard Overstock.com paid $21.5 million for Bed, Bath & Beyond’s intellectual property and digital assets in June, I thought, “That’s…3 min read·Sep 12, 2023----
Luis PiresEmployee Experience Is Branding.Over time brands shifted from product to customer experience;5 min read·Jul 19, 2023----
Luis PiresBranding as a Way to Increase Loyalty.The brand has a significant role in attracting new clients but has an even more substantial role in keeping existing clients.4 min read·May 18, 2023----
Luis PiresIs it a good business strategy to invest in trust?Summary: When consumers choose to outsource their trust — via reviews, star ratings, or recommendations — brands must focus on building a…3 min read·Mar 3, 2023----
Luis PiresThree steps to navigate challenging times for your business.Change is the only constant in life, and businesses often face internal challenges and external pressures that force them to change.2 min read·Sep 28, 2022----