Luis Pires – Medium

Luis Pires

How the power of a brand worked on a brand consultant.

When I returned another brand to the shelf when I saw Tony’s Chocolonely bars displayed at El Corte Ingles in Sevilla I experience the…

2 min readFeb 14, 2024

--

--

Luis Pires

Marketing is Not Dead. But it Has Surely Changed Again.

When I started in Marketing (what feels like a lifetime ago), it was all about the consumer and innovation. In the hallways of Whirlpool…

3 min readJan 8, 2024

--

Marketing is Not Dead. But it Has Surely Changed Again.

--

Luis Pires

Should Your Brand be Part of “Black Friday?”

As with most things in life, well, it depends. Let me start this article by stating that I’m not fond of the concept. So, take what I say…

3 min readNov 21, 2023

--

--

Luis Pires

And the Worst Brand Decision of the Year (so far) Goes to…

When I heard Overstock.com paid $21.5 million for Bed, Bath & Beyond’s intellectual property and digital assets in June, I thought, “That’s…

3 min readSep 12, 2023

--

--

Luis Pires

Employee Experience Is Branding.

Over time brands shifted from product to customer experience;

5 min readJul 19, 2023

--

Employee Experience Is Branding.

--

Luis Pires

Branding as a Way to Increase Loyalty.

The brand has a significant role in attracting new clients but has an even more substantial role in keeping existing clients.

4 min readMay 18, 2023

--

Branding as a Way to Increase Loyalty.

--

Luis Pires

Is it a good business strategy to invest in trust?

Summary: When consumers choose to outsource their trust — via reviews, star ratings, or recommendations — brands must focus on building a…

3 min readMar 3, 2023

--

Is it a good business strategy to invest in trust?

--

Luis Pires

Brand and Culture

A brand is responsible for three main jobs:

3 min readJan 26, 2023

--

--

Luis Pires

Three steps to navigate challenging times for your business.

Change is the only constant in life, and businesses often face internal challenges and external pressures that force them to change.

2 min readSep 28, 2022

--

Three steps to navigate challenging times for your business.

--

Luis Pires

Malky, I love the article.

1 min readSep 15, 2022

--

1

--

1

Luis Pires

Luis Pires

Luis Pires is the founder of Blue Frog Branding. We focus on helping clients increase the Lifetime Value of clients through branding - internal and external.

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams