Luis Pires – Medium

Luis Pires

It’s not politics that is sinking Tesla

It’s not politics that is sinking Tesla; it’s branding. In today’s market, a company’s success depends on the Tribes it belongs to, and…

Mar 12

It’s not politics that is sinking Tesla

Mar 12

Walgreens Was Supposed to Sell Healthy Products.

I may sound like a broken record, but this whole integrity thing is real. The latest example is Walgreens. Before I start, I understand…

Mar 7

Walgreens Was Supposed to Sell Healthy Products.

Mar 7

Will Brands Lose Relevance with AI Agents Shoppers?

When I was a kid, I loved the Jetsons. What’s not to like about them? Flying cars, personal pods taking kids to school, 3D-printed foods…

Mar 5

Will Brands Lose Relevance with AI Agents Shoppers?

Mar 5

What the heck, Skechers!

Once again, I’m getting on my soapbox to say that integrity (what I think, say, and do are always aligned), or lack thereof, determines a…

Jan 27

What the heck, Skechers!

Jan 27

Can Nike come back? Of course it can. But there is a catch.

Steve Jobs once said managers are good at managing but lack the passion for what initially made the brand great. That’s 100% correct.

Jan 20

Can Nike come back? Of course it can. But there is a catch.

Jan 20

Reposition your brand. Make it more human.

“Close scrutiny will show that most’ crisis situations’ are opportunities to either advance or stay where you are.” Maxwell Maltz

Dec 2, 2024

Dec 2, 2024

Stop separating sales and brand building — they work better together.

Traditionally, organizations separate sales and brand building, viewing them as distinct consumer engagement methods. Yet both ultimately…

Dec 2, 2024

Dec 2, 2024

Reposition your brand. Become more human.

The ‘new normal’ will reward brands that are more human.

Dec 2, 2024

Dec 2, 2024

Sales and Brand Building Working Together?

Stop separating sales and brand building — they work better together.

Dec 2, 2024

Dec 2, 2024

Dear, Apple, we need to talk

You are Apple, and the bar is significantly higher for you — remember “Think Different”?

Sep 5, 2024

Dear, Apple, we need to talk

Sep 5, 2024

Luis Pires

Luis Pires

Luis Pires is the founder of Blue Frog Branding. We focus on helping clients increase the Lifetime Value of clients through branding - internal and external.

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