Dear, Apple, we need to talkYou are Apple, and the bar is significantly higher for you — remember “Think Different”?Sep 51Sep 51
How the power of a brand worked on a brand consultant.When I returned another brand to the shelf when I saw Tony’s Chocolonely bars displayed at El Corte Ingles in Sevilla I experience the…Feb 14Feb 14
Marketing is Not Dead. But it Has Surely Changed Again.When I started in Marketing (what feels like a lifetime ago), it was all about the consumer and innovation. In the hallways of Whirlpool…Jan 8Jan 8
Should Your Brand be Part of “Black Friday?”As with most things in life, well, it depends. Let me start this article by stating that I’m not fond of the concept. So, take what I say…Nov 21, 2023Nov 21, 2023
And the Worst Brand Decision of the Year (so far) Goes to…When I heard Overstock.com paid $21.5 million for Bed, Bath & Beyond’s intellectual property and digital assets in June, I thought, “That’s…Sep 12, 2023Sep 12, 2023
Employee Experience Is Branding.Over time brands shifted from product to customer experience;Jul 19, 2023Jul 19, 2023
Branding as a Way to Increase Loyalty.The brand has a significant role in attracting new clients but has an even more substantial role in keeping existing clients.May 18, 2023May 18, 2023
Is it a good business strategy to invest in trust?Summary: When consumers choose to outsource their trust — via reviews, star ratings, or recommendations — brands must focus on building a…Mar 3, 2023Mar 3, 2023
Three steps to navigate challenging times for your business.Change is the only constant in life, and businesses often face internal challenges and external pressures that force them to change.Sep 28, 2022Sep 28, 2022