Malky, I love the article. I especially appreciate your effort to make the conversation concrete on a subject that is often abstract. And since my purpose in life is to help brands and people live with integrity, your article just opened a little door in my head. Your article is going to friends, clients, and other people who may find this relevant if their purpose attunes to it. ;-)) Cheers!

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Darius, thanks for writing this. I love the notion of 'do more.' A lot changed for me when I read "The Road Less Travelled" , by Scott Peck, and learned about Love as a verb - paraphrasing it - Love is the act of getting out of my way for someone else. It changed me dramatically. By applying that concept, I enjoy a healthy and happy marriage, absolutely love being a father, changed my relationship with my passion for jiujitsu, and create a business 100% focused on helping others succeed. Without a doubt, life is much better by acting with Love towards others.

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Good article Ozan. From a branding standpoint, it helps to be first. While all other companies were touting speed and memory capacity, Apple changed the game and was the first to offer products based on design and ease of use. Everyone remembers the name of the first man to fly solo across the Atlantic - Charles Lindbergh. The name of the second? No one knows. Also, Apple is great at being disciplined and applying the same two principles in everything they do. They speak to a tribe and remain loyal to that tribe.

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Luis Pires

Luis Pires

7 Followers

Luis Pires is the founder of Squared Brand + Marketing and dedicated to helping entrepreneurs create authentic and differentiated brands that matter.